If you are part of the TV industry—and even if you aren’t—you surely have witnessed, and maybe participated in, conversations about “the new era” of television: About how innovation in technology has given us new and very appealing ways to consume entertainment, such as on-demand, over-the-top, connected TVs, and more.
It was the start of pirate radio in 1964, broadcast into the UK from ships anchored in international waters that first engaged my teenage enthusiasm for a career in broadcast and related technology.
The world is changing. One blink of an eye and the technologies we thought we knew have changed. As a channel or content owner, we face new and unexplored opportunities to monetize our content in various innovative ways.
In the past, there were very few options available for delivering high-quality video signals for contribution applications over long distances and all of them were expensive and had long lead times.
Direct distribution has created new opportunities for TV channels seeking to leverage multiple platforms to find new revenue streams and audiences for their content.
The OU sector of the satellite transmission and delivery world is a fast-changing one. When talking about value, you always have to ask the questions: what is given, what is the standard and what is extra in terms of the service that you are offering?
Free to Air (FTA) television continues to be a popular method for millions of viewers to watch different kinds of content with a simple antenna, with or without a requirement for a Set Top Box (STB). But with the increased interest in OTT solutions and streaming platforms such as Netflix, Amazon, HBO, Disney+ and others people tend to consume their content not only on their main TV screen (most of which are large, integrated, advanced digital receivers) but also on the go which means using their tablets and mobile phones.
Once upon a time TV channels were using huge rooms with a lot of equipment, robots’ tapes and dozens of people running the playout center for a single TV channel – this is going to be the story we will tell our children…
Much has been discussed about the potential for 5G to change the nature of content distribution. End users, particularly of smartphones and tablets are promised much faster download speeds and access to interactivity and compelling entertainment experiences including AR and VR.
Seems that the Satellite industry challenged by many aspects at the same time, terrestrial solutions that present low cost and high efficiency, the 5G that is going to change dramatically the way we use data in every part of our lives and the rapid changes in the ways we consume television moving from Linear to on demand.