Global OTT Content Growth Manager

Global OTT Content Growth Manager
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Global OTT Content Growth Manager
Location: Remote
Email: jobs@ikomg.com.
Type: Full time, Remote
Language: English

Job Description:

We are looking for a Global OTT Content Growth Manager to join iKO Media Group’s marketing team. Reporting to the VP of Marketing, this role sits at the intersection of content, marketing, and platform performance, with a clear focus on driving audience growth, engagement, and subscriptions across digital streaming platforms.

The successful candidate will combine strong content expertise with strategic marketing execution, optimising metadata, creating in-house highlights, coordinating promotional campaigns, and curating compelling content experiences to maximise visibility and performance across OTT platforms. Working closely with content owners, channel managers, cloud and monetisation teams, and wider marketing stakeholders, the role ensures that content strategies support both audience satisfaction and long-term platform growth in a fast-moving, global media environment.

Responsibilities:

Content Preparation & Ingestion
Review, edit, and prepare video, audio, subtitles, and metadata for OTT distribution.
Ensure all assets meet technical, editorial, brand standards and regulatory laws.
Content Promotion & Highlight Creation
Produce in-house highlights, trailers, and promo edits for platforms and social channels.
Design campaigns that drive views, downloads, subscriptions.
Metadata Optimization & Discoverability
Optimize titles, descriptions, thumbnails, keywords, categories, and tags for SEO, trending topics, and platform algorithms.
Test and refine metadata to improve search performance, CTR, audience engagement.
Performance Monitoring & Audience Insights
Track KPIs : watch time, completion rates, CTR, engagement, and subscription impact.
Analyse performance data to recommend programming, promotions, and highlight strategies.
Platform Optimization & Curation
Implement improvements to UX, homepage carousels, categorization, recommendation algorithms.
Ensure platform layouts maximize content exposure and audience engagement.
Trend Monitoring & Market Awareness
Stay informed about OTT and digital media trends, viral content formats, and competitor strategies.
Identify opportunities for innovative content promotion and audience engagement.
Operational & Compliance Support
Maintain documentation, workflows, and content guidelines.
Ensure content adheres to legal, regulatory, and licensing requirements.

Skills & Qualifications

Strong understanding of content marketing, users acquisition, social media promotion, and audience engagement strategies.
Experience using audience analytics to inform content programming, promotional campaigns, and platform growth strategies.
Ability to create promotional content (highlights, trailers, banners) that drives downloads, views, and subscriptions.
Familiarity with A/B testing metadata, artwork, and thumbnails to optimize engagement
Experience in OTT, VOD, broadcast, or digital media operations.
Knowledge of OTT platform algorithms, recommendation systems, and best practices for discoverability.
Familiarity with CMS, MAM systems, streaming workflows, technical delivery requirements.
Excellent English – must, English as mother tongue , Arabic language – big advantage, other languages – advantage.
Detail-oriented, capable of managing multiple content pipelines simultaneously, Excellent organizational, analytical, and communication skills.

Global OTT Growth Content Manager

Remote I Marketing I Full Time


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