Vietnam Today builds on its UK launch through Channelbox as iKOMG takes the broadcaster into its next major international market
iKO Media Group (iKOMG) is taking Vietnam Today into its next major international market, securing distribution for the Vietnamese broadcaster across the Middle East and North Africa through OSNtv and MENAFLIX, launching 1 September.
The move builds on Vietnam Today’s recent expansion into the UK, where iKOMG supported the channel’s launch through Channelbox, extending its availability to audiences across Freeview and Freely.
Now, iKOMG is extending that international distribution strategy into MENA and GCC, giving Vietnam Today access to one of the region’s most established entertainment ecosystems.
OSN is a premium entertainment company serving audiences across the MENA region, with an offering spanning streaming, television and music through OSN+, OSNtv and Anghami, alongside dedicated B2B services across the region.
Launching on OSNtv will give Vietnam Today a significant new route to audiences across MENA, while its addition to MENAFLIX, strengthens that reach across digital and streaming environments.
Developed by iKO Media Group specifically for the Middle East and North Africa, MENAFLIX is a regional streaming platform bringing international and locally relevant linear channels and on-demand content to audiences across MENA and GCC. Vietnam Today’s addition to the platform complements its pay-TV distribution, creating another route for audiences across the region to discover and access the channel across connected devices.
Together, OSNtv and MENAFLIX create a complementary distribution strategy, combining the scale and established reach of a major regional entertainment platform with iKOMG’s own digital streaming ecosystem.
The expansion reflects iKOMG’s growing role as a strategic distribution partner for international broadcasters, combining global infrastructure, technical expertise and platform relationships to help channels move beyond their domestic markets.
For Vietnam Today, iKOMG has supported that journey from technical onboarding and platform integration through to market entry and distribution — first establishing a presence in the UK and now opening a major new footprint across MENA and GCC.
Tomaz Caserman, VP Sales for Middle East at iKOMG, said: “This is exactly what international distribution should look like. It is not simply about placing a channel on a platform; it is about building a route into new markets and creating sustainable international reach. We began that journey with Vietnam Today in the UK through Channelbox, and we are now taking it significantly further across MENA and GCC through OSNtv and MENAFLIX. Our role is to make that expansion possible, managing the technical and distribution process while connecting broadcasters with the right platforms and audiences.”
Ms Tran Thi Thu Ha, Editor in Chief of VTV International, representing Vietnam Today, added: “Our partnership with iKOMG has become an important part of Vietnam Today’s international growth. Their expertise and platform relationships have helped us move efficiently from our UK launch into another strategically important region. The launch across OSNtv and MENAFLIX represents a major step forward in bringing Vietnamese news, culture, entertainment and perspectives to audiences across the Middle East and North Africa.”
From the UK to MENA and GCC, the partnership demonstrates how iKOMG is helping broadcasters turn international ambitions into real distribution, providing a single route from technical onboarding to platform delivery and continued market expansion.
With an established global broadcast infrastructure and relationships with platforms and operators across multiple territories, iKOMG continues to act as a gateway for channels looking to enter new markets, expand their footprint and reach audiences worldwide.
