At iKO Media Group, we speak with broadcasters regularly who tell us: “We’re curious about the cloud, but we’re not sure it’s right for us yet.”
We understand. For years, running playout and operations from your own facility has felt reliable and safe. Seeing your hardware, knowing it’s in your hands, has been part of broadcasting. But the way audiences consume content — and the demands placed on broadcasters — have changed. That shift calls for new levels of agility, scalability, and efficiency. Cloud-based broadcasting enhances operations in ways that legacy systems are finding harder to keep up with.
What is cloud-based broadcasting?
Cloud-based broadcasting refers to delivering, managing, and operating television or streaming services through internet-connected data centres (the cloud), rather than relying solely on on-premise hardware. This allows broadcasters to control their playout, distribution, and even monetization from anywhere, while benefiting from scalable, resilient, and secure infrastructure.
The benefits of moving to the cloud
More than 30% of iKOMG customers have already moved to the cloud, and they’re seeing the benefits every day. Moving to the cloud isn’t about giving up control. It’s about gaining flexibility, resilience, and efficiency that traditional setups simply can’t deliver.
The cloud helps you adapt quickly to whatever comes next. Whether you want to launch a pop-up channel, reach new markets, or expand globally, you can scale your operations almost instantly without waiting for hardware or technical installations.
It also gives you peace of mind. If something happens at your site — a power cut, equipment failure, or even a natural disaster — cloud-based operations keep your channels running thanks to distributed and redundant infrastructure.
And the cloud optimizes your costs by reducing the need to purchase and maintain hardware, freeing up time and budget to focus on creating great content and growing your audience.
Cloud-based solutions also open doors to additional benefits: they make remote collaboration between teams easier, ensure you can seamlessly deliver to both linear and OTT audiences, and provide access to advanced analytics to better understand your viewers.
How iKOMG supports your cloud transition
At iKO Media Group, we offer cloud-based broadcasting services that make this transition seamless and rewarding. We understand that migrating to the cloud can feel like a big decision, and we are here to guide you through it. With our expertise, support, and trusted services, you can embrace the benefits of the cloud with confidence and ease — while continuing to deliver the content your audiences love.
Broadcasting is evolving and the future is undeniably in the cloud. Ready to join the growing number of broadcasters who’ve made the leap? Let’s talk and let us show you how iKOMG can deliver this seamlessly. Contact us today.
